These are the 8 best social media tools for travel agents

Social media tools can be a great tool for travel agents to reach more clients and promote their business. You probably have an Instagram account or a Facebook page for you business. These are eight social media management tools that travel agents can use for free that you might not have considered, but you should.

Hootsuite

Hootsuite allows you to manage all your social media accounts from one place. Hootsuite allows you to link all your accounts together, instead of logging in to each account individually on Facebook, Twitter, or Instagram. You can then manage all your posts, comments and replies across all platforms from the Hootsuite dashboard. Hootsuite can be used to schedule posts for these platforms in advance. Hootsuite can be used to schedule posts on social media for you, such as if you’re going on a four-day trip and don’t want your posts to go live while you’re on vacation. You enjoy your trip and your social media pages are kept updated. Win-win!

Buffer

Buffer is very similar in design to Hootsuite. Buffer can only schedule posts, while Hootsuite does post scheduling. Buffer is the best choice if you have a lot to publish at once, but only want it to appear periodically.

Bitly

Social media can be a great way to promote your travel agency business. You can share news articles in the travel industry on your Twitter or Facebook to keep your accounts relevant. You can also share blog posts on the travel industry and how to be a travel agent. Bitly is a great tool for both these tasks. Bitly converts long URL links to share-friendly links that you can post to Twitter without exceeding the character limit.

Google Analytics

Google Analytics is a free tool that can be used to help any business online. It connects to your website and gives you valuable data like which countries are your most popular visitors, how they found your site, and what times of the day your most viewers visit. This information will help you identify your target audience and determine the best places to place advertisements for your travel agency, such as Instagram ads or Google ads.

SurveyMonkey

SurveyMonkey allows you to easily create surveys and then send them to your clients. SurveyMonkey can be used by travel agents and advisors to create surveys for clients to measure their satisfaction.

SurveyMonkey can also be used to collect feedback from clients on their trip and activities, and to learn what services they would like to see. You might offer vacation packages but your clients may be more interested in activities on their own. You can find out by creating surveys with SurveyMonkey, and then sending them out.

Grammarly

Do you know the one word that you can’t spell? Maybe it’s six words. Grammarly may be able to help you remember the difference between “effect”, and “affect”. Grammarly can help you write your Instagram captions, descriptions of your website’s trip, and emails to potential clients. Grammarly can do more than help with spelling. Grammarly has just released a new feature that can detect the tone in your copy and ensure you’re communicating the correct message.

Canva

Are you familiar with those colorful and adorable infographics that your friends post to their Instagram accounts? These infographics were likely created on Canva! Canva allows you to create graphics, posters and invitations in a few clicks. It has even been used to create resumes. Canva offers templates that you can customize for your designs or you can make your own. It can be used to create a shareable graphic that you can share on Instagram or Twitter to promote your business.

Typito

Typito is a great tool to use if you have a TikTok account or YouTube account you use for your business. Typito is like Canva for video. Typito lets you write anything you like and drag and drop it onto your video.

There are many videos that you can create to help you attract clients. Videos can be used to describe your business or to compile footage from past clients trips. You can also make videos that offer advice for aspiring travel agents.